Aaron

Aaron

A husband and daddy, born, raised, educated & employed in #RVA. Director of Programming @1stThings1stRVA. Making the most of life in Our City. Views my own.

What 61 Books Taught Me About Leadership, Sales, and Life

In this year-end review episode of The New Generation Leader Podcast, Aaron reflects on one simple but transformative habit: tracking what he read in 2025. What started as a sobering realization — he only read 6 books in all of 2024! — turned into an unexpected journey through 61 books, spanning leadership, sales, culture, memoirs, history, fiction, and everything in between.

My Personal Year-End Retreat

I’ve been on a high this week after working through my personal year-end retreat. It’s exciting to wrap up the year. Before midnight on December 31st, and we head into a new year, look back at what the past year…

New Wave of the Pandemic is Big Threat for Employers

The next wave of the pandemic is set to rewrite the landscape of the workforce. The return to the office building and in-person meetings resume will disrupt companies and upend teams. The COVID-19 pandemic has pushed wave after wave worldwide,…

What good is a coach?

Everyone has a coach, why not me? Maybe your partner recommended finding a coach, or your boss told you to find one. Perhaps your boss scheduled your first meeting and informed you who your coach would be. Coaching does not…

How can I unlock influence + increase results?

Influence may be your most untapped potential. Our digital world is pushing us to automated, mechanical processes. This pulls every ounce of humanity out of our everyday interactions. When we approach relationships like a transaction, we put out the bare…

Send Out the Search Party

we three kings search party aaronlee.co

Growing up, I vividly remember standing in the church parking lot one Christmas Eve, looking up at the dark sky and seeing a red blinking light flash across the sky. The older boys I was with were positive it was…